Industrial & Construction Business Development Manager – South England NEW

Job description

​The Business Development Manager Reports to the I&C Commercial Manager is responsible for securing and developing project‑based opportunities with existing wholesale and contractor customers, with a strong focus on growing FP sales and expanding the wider product portfolio beyond core commodity ranges.​

The role is centred on identifying, shaping and converting defined project opportunities, increasing product penetration and broadening product mix within established relationships. Shifts the focus away from routine account servicing and branch‑based activity towards targeted, opportunity‑driven engagement.​

The role retains responsibility for commercial discussions, including pricing, but places greater emphasis on value, productpositioning and project capture, rather than reactive or transactional selling.​

Key Responsibilities ​

• Secure and develop project‑based opportunities with existing wholesale and contractor customers, prioritising FP and other higher‑margin, value‑added product ranges over core commodity products.​
• Act as a strong advocate for FP, positioning it as the preferred solution within project and application‑led discussions.​
• Cultivate and maintain strong, trusted relationships with wholesalers and key decision‑makers across the supply chain, including branch leadership, sales teams and contractor influencers.​
• Develop relationships with contractor customers to understand project pipelines early and influence product selection towards non‑commodity solutions.​
• Drive growth by increasing product mix and margin, expanding customer engagement beyond historic purchasing behaviour and price‑led buying.​
• Take ownership for achieving agreed sales targets across volume, product mix and margin, aligned to commercial priorities and FP growth strategy.​
• Lead product‑focused customer conversations, clearly articulating features, benefits and differentiation, positioning FP and premium ranges on value rather than price alone.​
• Shape early project opportunities with customers, working collaboratively to align requirements with FP and margin‑accretive solutions.​
• Deliver and support customer training sessions, product briefings and presentations to wholesalers and contractors to build product knowledge, confidence and advocacy for FP and priority ranges.​
• Work closely with Product, Commercial and MID teams to align customer activity with FP growth plans, messaging and target opportunities.​
• Build and maintain a strong pipeline of FP‑led and higher‑margin project opportunities, ensuring accurate forecasting and CRM discipline. ​
• Promote a One Europe approach and mindset, identifying market opportunities for European affiliates products and organic growth. ​
• Deliver organic growth and EBITDA improvement across I&C through margin‑focused commercial execution, while growing the Specialties business by expanding addressable markets and activating new channels..